The article discusses the concept of “surveillance capitalism,” which refers to the practice of tech companies like Google and Facebook collecting and analyzing vast amounts of personal data in order to target advertising to users. The author argues that this business model represents a profound shift in the relationship between consumers and corporations, in which the former are reduced to mere sources of data to be exploited for profit. The article also examines the implications of this model for democracy and individual privacy, and calls for greater regulation of tech companies to protect users’ rights.
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‘The goal is to automate us’: welcome to the age of surveillance capitalism
